Building an Email List for Your Newsletter
Email: The Secret Weapon!
- Email is a social network in its own right
- Many a joke or story still goes viral via email
- Highest reliability for reaching recipients
- Follow basic rules of not triggering spam filters
- Test your subject lines
- Messages are less likely to be overlooked
- It might be ignored, but at least it’s seen
- High conversion ratios
- Superior to Facebook, Twitter and others
- Easily forwarded
- But pay attention to the STEPPS rules
- User prefer sharing book recommendation via email
- At Jellybooks.com over 80% of books samples are shared via email
How to Build an Email List:
- Sign-up button
- Put a sign-up button on your blog, website, etc.
- Use freebies, extras, competitions to motivate people to sign up
- Offer free samples or interesting news
- Offer free novellas or short stories that spin-off from the book
- Distribute free tickets to author readings
- Hold giveaways for free books, Amazon gift cards etc.
- Manage churn by not sending too much or irrelevant email
- A list will only grow if more people join than leave
- Some people will always leave, don’t be annoyed, it’s life
- Always put an unsubscribe link at the bottom of every email
- In many countries this is a legal requirement
- Readers are less likely to recommend you, if they feel trapped
- Consider a newsletter site like:
- Mail Chimp
- Mad Mimi
- Constant Comment
- Others–ask me if you need more suggestions
How to Manage Your Email List:
Don’t be a used car salesman
- Special occassions
- Cover reveals
- Outstanding reviews (but sparingly)
- TV appearances (and share the video thereafter)
- Remember the STEPPS rules!
- You can use 3rd party services to test subject lines
- Carefully monitor what causes subscribers to:
- Open emails
- Click on links
Over 50% of emails are now read on tablets or smartphones!
A responsive email design is becoming a must!
- Mailchimp et al. have proprietary designs that will work
- Or use a service like Litmus to test how your emails will look
- KISS (Keep It Simple Stupid) is always a great strategy
- One or two column design
- Bullet proof buttons
- Use graphics sparingly; strive for quality over quantity.