Publicity Helps for Our Authors

These pages are for our authors only and will include publicity and marketing helps. You may know much of it already, or very little. Skim through the headings to find what interests you most.


Helpful Publicity Websites:

Facebook: What Facebook Wants to See in Your Posts:

  • Facebook Newsfeed Algorithm (4.1.14)
  • Facebook loves photos–whether it’s of your book cover, a reader holding your book, or something more creative, use photos. Create memes with a photo and a short snippet from a strong review and post the meme, along with the link to your book page on Amazon, as that will get more attention than a request to simply buy your book.
  • Utilize Facebook reader groups–there are dozens, if not hundreds, depending on your genre. Fantasy and sci-fi have very few, but Christian fiction (more general and acceptable for all genres) have a wide number. Join them all. Especially take note of the Kindle Unlimited groups, where they encourage authors to share their books that can be read free with a KU membership/subscription. Be sure you use a photo and a link.
  • Encourage your influencers to post to these groups–NOT a canned post, but something from their heart, sharing that they read the book and why they liked it and if they recommend it, with a photo of the cover and a link to the book. That will create more sales any almost anything.

Do-It-Yourself Tools for Marketing Books:

Google Plus–Marketing Books

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Building a Street Team using influencers

A Street Team (or whatever you choose to call it) is a vital part of an author’s success. Choose 15-20 people who are already cheerleaders for your work and (preferably) who are already active in some type of social media (it doesn’t have to be Facebook, but that helps). It’s nice if they have an active blog, but not necessary. You want people who believe in you and your work, who are committed to helping spread the word about your amazing books. Set up a private group on FB and invite them to join. Chat with them on a regular basis, letting them know what’s going on with your writing, giving them suggestions of what/where/when to post. Acquaint them with (and urge them to join) Goodreads and a variety of FB readers’ groups where they can post about their love for your books.

They will get an advance PDF of your book so they can read and have a review ready to post by the release date. They need to post on Amazon, Goodreads, BarnesandNoble.com, their own blog and anywhere else they are active, including Twitter, Pinterest, etc. Groups should be set up and active several months prior to release to get the members educated on what you’re hoping for, as well as to invest in their lives. Let them share their prayer needs, victories in their personal life, etc, and rejoice or pray with/for them. It’s not all about you–and they need to see that you care about them, as well.

Influencing and promo should go on for months after the release–and if it’s a series, it can pretty much continue all the way through, from before the first book releases until months after the final book releases. Since our books are not carried in traditional brick-and-mortar book stores, there is no short shelf-life. We can promote for years and still pick up new readers who have never heard of you before. Try to think outside the box with your influences and ask them to do the same.

Influencers

Influencers play a huge part in helping spread the word for an author. Word of mouth is probably the most important factor in sales. One thing you can do is to establish relationships with a couple of dozen readers who are vocal about their appreciation for your work. Give them an advance copy (efile) of your book and as them to read,  post reviews, and spread the word to their friends.

The combined efforts of infuencers can take your book much farther than you can take it by yourself, even if you spend hours a day on social media. Try not to toot your own horn too much on social media. Use it to build relationships, be interested in others, and talk about other author’s books as well as your own. Here’s a good article about the misuse of social media and how influencers can work.


Pinterest: A Book Browser’s Paradise

What is Pinterest?

  • This is an image heavy network: great covers perform better
  • Books should only be 10% of what you post
  • Great opportunity to post auxiliary images to pull readers deeper into the “world” (cities, scenes, landscapes, etc.)
  • Make use of community boards, as they are super-viral
  • Have boards dedicated your own reading showing your side as a “reader”, not juts as an author

Pinterest is…

  1. The 3rd Largest Social Network After Facebook & Twitter
    1. 25+ Million Users
  2. An Ideal Reading Demographic
    1. 2/3 Female
    2. Mostly 35-55-Year-Olds
  3. Persistent Visibility
    1. Pinterest: Days-Weeks
    2. Facebook: 30 Minutes-2 Days
    3. Twitter: 5-10 Minutes
  4. Great for Engagement
    1. Many users will re-pin a book to their “books I want to read” board.

Author Examples

Community Boards

Make use of community boards, as they are super-viral.

  • Readers can contribute
  • Board appears on reader’s profile when they join
  • New users following board on their profile, also become your followers → very fast way to add followers
  • Contributions can provide great inspiration for your other boards and help you engage with readers

When you click on a pin, you are taken to the site from which it was pinned.

That is true for both pins on the left.

But which pin got more click-throughs?

Adding a green sample button made visitors of the Pinterest board  4x more likely to click on cover:

→ 4x more users downloading a sample

Sample on their eReader or tablet =  a critical step to get them hooked (and constant reminder of the book not yet bought)

Pin 3

Pin 1 Pin 2