A Street Team (or whatever you choose to call it) is a vital part of an author’s success. Choose 15-20 people who are already cheerleaders for your work and (preferably) who are already active in some type of social media (it doesn’t have to be Facebook, but that helps). It’s nice if they have an active blog, but not necessary. You want people who believe in you and your work, who are committed to helping spread the word about your amazing books. Set up a private group on FB and invite them to join. Chat with them on a regular basis, letting them know what’s going on with your writing, giving them suggestions of what/where/when to post. Acquaint them with (and urge them to join) Goodreads and a variety of FB readers’ groups where they can post about their love for your books.
They will get an advance PDF of your book so they can read and have a review ready to post by the release date. They need to post on Amazon, Goodreads, BarnesandNoble.com, their own blog and anywhere else they are active, including Twitter, Pinterest, etc. Groups should be set up and active several months prior to release to get the members educated on what you’re hoping for, as well as to invest in their lives. Let them share their prayer needs, victories in their personal life, etc, and rejoice or pray with/for them. It’s not all about you–and they need to see that you care about them, as well.
Influencing and promo should go on for months after the release–and if it’s a series, it can pretty much continue all the way through, from before the first book releases until months after the final book releases. Since our books are not carried in traditional brick-and-mortar book stores, there is no short shelf-life. We can promote for years and still pick up new readers who have never heard of you before. Try to think outside the box with your influences and ask them to do the same.
Influencers play a huge part in helping spread the word for an author. Word of mouth is probably the most important factor in sales. One thing you can do is to establish relationships with a couple of dozen readers who are vocal about their appreciation for your work. Give them an advance copy (efile) of your book and as them to read, post reviews, and spread the word to their friends.
The combined efforts of infuencers can take your book much farther than you can take it by yourself, even if you spend hours a day on social media. Try not to toot your own horn too much on social media. Use it to build relationships, be interested in others, and talk about other author’s books as well as your own. Here’s a good article about the misuse of social media and how influencers can work.
Make use of community boards, as they are super-viral.
When you click on a pin, you are taken to the site from which it was pinned.
That is true for both pins on the left.
But which pin got more click-throughs?
Adding a green sample button made visitors of the Pinterest board 4x more likely to click on cover:
→ 4x more users downloading a sample
Sample on their eReader or tablet = a critical step to get them hooked (and constant reminder of the book not yet bought)